A functional-cognitive framework for attitude research
نویسندگان
چکیده
منابع مشابه
The functional-cognitive framework for psychological research: Controversies and resolutions.
The scientific goals, values and assumptions of functional and cognitive researchers have propelled them down two very different scientific pathways. Many have, and continue to argue, that these differences undermine any potential communication and collaboration between the two traditions. We explore a different view on this debate. Specifically, we focus on the Functional-Cognitive (FC) framew...
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* Jaideep Sengupta is Assistant Professor of Marketing at the School of Business and Management, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon. Gavan J. Fitzsimons is Assistant Professor of Marketing at the Wharton School, University of Pennsylvania, 1400 SHDH, Philadelphia, PA 19104-6371. The authors contributed equally to this research. Order of authorship was decid...
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ژورنال
عنوان ژورنال: European Review of Social Psychology
سال: 2013
ISSN: 1046-3283,1479-277X
DOI: 10.1080/10463283.2014.892320